When and where was the first Pavilions (Safeway) store opened?
I'm doing a school project on the history of Pavilions, and I can't find anything on google. Thanks in advance!
Public Comments
- Hope this answers your questions: Sam Seelig StoresSam Seelig Company was founded in April 1912 by Sam Seelig, who had come to California from Arizona in 1911. Seelig opened a single grocery store in Los Angeles at the corner of Pico and Figueroa streets.[6] The chain had grown to 71 stores by 1922.[7] After World War I, the firm became deeply indebted to its main grocery wholesaler, a firm owned by W.R.H. Weldon. In a swap of stock for debt, Weldon assumed control of the chain, leaving Seelig in charge of retail operations. Seelig then left the company in 1924 to enter the real estate business, forming Sam Seelig Realty. Safeway name came s a result of Seelig's departure, the company held a contest in 1925 to develop a new name, the result of which was Safeway. The original slogan was "an admonition and an invitation" to "Drive the Safeway; Buy the Safeway." [8] The point of the name was that the grocery operated on a cash-and-carry basis; it did not offer credit, as had been traditional for grocers. It was the "safe way" to buy because a family could not get into debt via its grocery bill (as many families did, especially during the Great Depression). By 1926, Safeway Stores had 322 stores centered in Southern California. The first Pavilions location opened in 1985 in Garden Grove.[2] The chain now consists of nearly three dozen locations, which are all in Southern California.[3] They are the upgrade stores for Vons.
- Garden grove http://www.pavilions.com/IFL/Grocery/Our-Story
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